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FOCUS MEDIA, YOUKU: Landmark Tieup Targeting PRC’s 530 Mln Netizens
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SINGAPORE AND HONG KONG'S top digital out-of-home advertiser -- Focus Media Network -- and China's biggest Internet television firm YouKu, are tying up to go after the big prize: the 530 mln and growing online population in the PRC. The two media giants made the deal official on Wednesday in Hong Kong and executives were on hand to detail their joint strategy. Read more...